January 2012.  Kyoto, Japan.  Photos by Andrew Zeller.

Osaka-style Okunomiyaki is sooooooooo delicious!!

Photos by Andrew Zeller

Light rays bounce off windows from a golden sunset in Seoul, South Korea.
Photo by Andrew Zeller.

My students did great work! I’m very proud of them.

I made this video to help people distinguish between fake rabito phone cases and the real ones. I have a year of experience related to rabito, having worked with the designer: Mina Kwag. I have seen many variations of rabito cases. After the design first became popular, numerous companies produced similar rabbit-shaped cases as well as other animal cases (penguins, bears, cats, etc.) They continue to do so today. Some are direct copies, while others have their own unique characters. But I think it is important to acknowledge the starting point and original inspiration: rabitoTM.

Ms. Kwag pushed the limits of phone case design at the time. Why should all cases be flat and boring? Why should they have no personality? Why can’t they be more three-dimensional? She recognized the importance of personal expression in technology and that cell phones have increasingly become more life-like and precious to us, similar to a pet or a friend. Her design was both expressive and functional. The ears and tail have purpose. She continues to think progressively and has already released bold new designs. These new products may be less well-known in comparison to the rabbit-shaped case, but they push design limits in their own regard.

Ms. Kwag continues to envision and produce new designs with her talented, youthful team at rabito Co., Ltd. I feel fortunate to have been able to witness much of their creative process. I would not be surprised if one of her upcoming designs starts a new trend or changes the “rules” of personal expression once again.

FAQ:

Why does the speaker’s voice and accent change at the end of this video?

This is because the first part of the video was filmed in Vancouver, Canada and the final part was filmed in Seoul, South Korea. So there were two different models and two different narrators. I hope this also helps provide a more clear distinction between the rabito bling bling and other cases. I recommend the bling bling case the most, simply because it is the result of much testing to eliminate any problems from the the previous cases.

Are there any other ways to distinguish fake rabito cases?

Yes. Rabito Co., Ltd. currently only produces cases for the iPhone 4, 4s, and Samsung Galaxy S2. Cases for other phones are fake. Real case colors include: White, Black, Hot Pink, Baby Pink, Green, Yellow, Transparent Pink, and Transparent Black. Other case colors (e.g., red, brown, orange) are fake. Most cases sold from AMAZON or EBAY are also fake. If the contact info for the seller is from China, then it is fake. Rabito Co., Ltd. is located in South Korea.

Why don’t they make cases for more phone models?

Producing a new mold for a new phone shape is a very costly process. To cover the costs of producing the mold, they would have to sell hundreds of cases. So it is risky to produce cases for less popular phones. However, the design team is planning to release cases for other phones in the future.

What new designs can we expect from rabito Co., Ltd.?

I’m currently producing videos to showcase the new designs. But I can’t reveal details yet! They’re top secret.

; )

Horror Film Production finished. Movie Shooting is complete. Post-production begins.

Horror Film Production begins.

Romantic Comedy Production finished and Movie Poster images were captured.

Romantic Comedy Production begins.

Music Video Production continues, with filming in Myeong-dong.